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• Since May 2004, the leading publication in Massachusetts' Hispanic Market.
• The largest circulating newspaper in Spanish in Massachusetts.
• The first Hispanic publication to use paper handlers to hand-deliver a significant amount of papers in high traffic areas.
• The only audited Hispanic publication in Massachusetts.

• Dedicated to issues of health and wellness for Hispanics in Massachusetts and New England.
• The bilingual quarterly highlights content that is appealing and culturally appropriate.
• The magazine features local providers, families facing a variety of health challenges, and how to access care through positive messages.

More information about El Planeta:
Since its inception in May 2004, El Planeta has become the leading publication in the New England Hispanic Market. El Planeta is a legitimate newspaper with a real mission: to inform, educate and unite the Hispanic community with other communities in New England.

In few words, El Planeta is:
• The weekly largest-circulating newspaper in Massachusetts oriented to all the members of the Hispanic families.
• The only audited Hispanic newspaper in Spanish.
• A publication with more than 40 years of combined and accumulated experience as a proud member of the Phoenix Media Communications Group, the largest family owned media company in the region.
• The Hispanic newspaper with the most diverse and outstanding group of professionals working 24/7 to publish a quality product with the highest editorial standards and an independent editorial board.
• Not your average ethnic publication but one that is NOT affiliated to any specific ethnic group, but to the Hispanic community at large.

As the newspaper of Massachusetts, El Planeta stands out from the rest with a regional presence.

When advertisers consider investing in the Hispanic market, El Planeta helps them by providing data that comes from proprietary surveys, focus groups, and research in the market. El Planeta really knows who its market is and that is the best effectiveness weapon a newspaper has.

An ad in El Planeta will reach your target thanks to an innovative distribution strategy that incorporates paper handlers, newspaper boxes around the city, door-to-door deliveries at places frequented by Hispanics and presence at events.

From the small bodega of the neighborhood to the large hospital and the street you need to pass to arrive there, a copy of El Planeta is always available.

If you decide to deal with one of the newspaper’s account executives or have your ad made by any of the publication’s state of the art designers, one thing is assured: you couldn’t be in better hands.

Every member of our El Planeta team will find ways to customize your campaign using the best mix of media outlets while providing outstanding service.

More information about Health and Family Magazine:
Health & Family is dedicated to issues of health and wellness for Hispanics and
other communities in New England. The name Health and Family was created
thinking of the family as the keystone of any community. As our magazine has
celebrated a year creating an impact on the health of the multicultural
communities in New England, we want to equally examine the other issues that
affect the well-being of family members.

Specifically we will be expanding our section about other aspects of family life. We will include topics that directly impact the future success of the multicultural communities in the area such as: financial literacy, safety in the home and workplace, the environment and energy conservation, while addressing how these topics relate to wellness. The magazine will continue to feature local personalities, local providers and local families facing a variety of challenges. It will continue to reinforce family values and advise how to access local resources in their communities.

Health and family is published 4 times a year in full-color and with the best quality
standards in printing.

Each issue of Health &Family is located in areas where there are concentrations of Hispanics. This allows us to reach the community that we are serving. Furthermore, as the topics covered are related to wellness, dropping points include: waiting rooms for community organizations, government organizations, non profits, churches, medical offices, Daycare centers and Primary Care Physician (PCP) offices across New England.